Essential Tools and Programs You Want to Use for a Successful Photography Business

Hey there, fellow photographer! If you’re finding yourself overwhelmed and feeling like your photography business is running you, it’s time to make some changes. 

I’ve put together this blog post as a comprehensive guide for beginner photographers. As someone who has been through it, I know that having the right tools and programs in place can make all the difference in successfully managing your business. 

These resources have not only organized my workflow but also given me back my freedom and time, allowing me to focus on what I love most: connecting with couples and capturing their special moments.

Without further ado, here’s a rundown of the essential tools and programs I use in my photography business:


Calendly simplifies booking and scheduling. Clients can book sessions directly through your calendar, and you can customize available hours for different types of sessions. It’s a convenient way to manage your appointments.


Flodesk is my choice for designing and sending emails to my subscribers. With this, you can create beautiful templates that reflect your brand and automate your email marketing.

Google Drive

Google Drive is an underrated gem for storing documents, guides, and planning materials. It’s a versatile platform for keeping all your business-related files organized and accessible.


Honeybook is a game-changer for client communication management. It streamlines contracts, invoices, emails, and more. It connects with your calendar, tracks time and expenses, and keeps you organized.


Adobe Lightroom is my editing powerhouse. It allows for customizable presets and editing options, and the mobile app is great for on-the-go edits. 

With this app, you can organize your images using catalogs and star ratings. It’s where the magic of post-processing happens.


Planoly is a social media scheduling app that makes posting to Instagram a breeze. Visualize your feed, plan captions, and schedule posts in advance. It’s a time-saver for maintaining a consistent and engaging social media presence.

Photo Mechanic

Photo Mechanic is perfect for efficient culling. It quickly ingests images onto your hard drive, saving time and hassle. Its star rating system makes it easy to select your best shots for editing. It’s a one-time investment that’s worth every penny.


Pic-time is my go-to gallery delivery system. It’s customizable and user-friendly, making it easy for clients to access and download their images. Plus, they can order high-quality prints, products, and albums directly from the gallery. 


SCRL is a fantastic tool for creating engaging multi-image posts on Instagram. It’s perfect for sharing more content in a single slide. Easily design and export multi-image posts to elevate your Instagram game.

As you embark on your photography journey, remember that having the right tools and programs can significantly enhance your business operations and help you focus on what you love most: capturing beautiful moments for your clients. 

So go ahead, take advantage of these resources, and make your photography business thrive!

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